Marketing Capability

Assessing the Landscape

Aperio’s skills capability programmes are based on tried-and-tested methodologies for excellence in marketing. Using practical examples and case studies teams will come away with a ‘Skill Base’; toolkits containing relevant templates, models and supporting documents; team personal commitments and action plan that sets KPI’s around a live business problem/opportunity; ongoing coaching and support from Aperio Team of consultants.

Assessing The Landscape

is the starting point of all strategic marketing plans - it lays the framework from which business opportunities are assessed and brand plans are developed. It’s essential for all marketers to have a detailed understanding of the environment they operate in.
View Assessing The Landscape Workshop


Is your marketing and sales team aware of who their strategic targets and prime prospects are to effectively develop marketing plans for growth?
View WHO Workshop


Is your marketing team able to effectively translate target audience insight into brand, concept and strategic solutions?
View WHAT Workshop


Can your marketing team effectively translate strategy into action so that it delivers business results?
View HOW Workshop

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