Aperio Press Coverage
The latest activities, updates and press from the dynamic, vibrant and fast moving world of Aperio FMCG Consulting.
Sane Mdlalose joins Aperio as an associate consultant
Business consulting firm Aperio welcomes Sane Mdlalose to its team of expert FMCG consultants. Mdlalose joins the team as an associate consultant, specialising in Channel Marketing and Sales.
Aperio grows its team of skilled FMCG consultants
Business consulting firm, Aperio, has welcomed Sane Mdlalose to its team of expert FMCG consultants. Sane joins the team as an Associate Consultant, specialising in Channel Marketing and Sales. Having worked in the FMCG industry for over 18 years she brings to the team a wealth of experience in customer management, channel management, marketing, category management and general management.
All the media moves
Media Moves… TheMediaOnline’s weekly round up. GREY Group chooses Volcano as its lead agency in Africa. Media24 appoints Neo Momodu as head of corporate affairs.
Brand Building Part 3: Creating Value vs. Price
Building brands is no easy matter. Brand marketing has never been more challenging, complex and competitive as it is today. This is the final of the series of blogs that outlines the common pitfalls brands make and provides insights on how to go from good to great brand building.
Brand Building Part 2: Tips for writing a sound creative brief
Building brands is no easy matter. Brand marketing has never been more challenging, complex and competitive as it is today. This is the second in a series of three blogs that outlines the common pitfalls brands make, and provides insights on how to go from good to great in brand building.
Have a clear brand message, and stay true to it
Not being true to your brand is critical to build long lasting equity with consumers. Many marketers do not truly understand their brand equity or they execute campaigns that are not true to the brand. Clearly defined brand equities work best.
Brand Building Part 1: Be true to your brand’s equity
Building brands is no easy matter. Brand marketing has never been more challenging, complex and competitive as it is today. This is the first in a series of three blogs that outlines the common pitfalls brands make and provides insights on how to go from good to great brand building.
Retailers spurred on by African consumers
Retailers expanding in Africa's fast-growing economies will have to choose their routes carefully, based on relevant market research. But there could be a big prize for those that get it right.
Tiger Brands terminates Kenya deals
The group announced last month that it was acquiring 100% stakes in Kenyan firms Rafiki Millers and Magic Oven Bakeries, which have combined annual turnovers of R350m.
Tiger Brands terminates Kenya deals
Tiger Brands has abandoned its acquisitions of Kenyan flour milling and bread baking businesses, which would have added impetus to its African growth plans.
Winning advertising creative – You get what you brief
A brand managers dream, produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer’s eye and galvanising them to rush out to purchase it, unfortunately for most brand managers the more likely scenario is that consumers want to skip past the ad they see on TV.
Winning Advertising Creative - you get what you brief
A brand managers dream, produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer’s eye and galvanising them to rush out to purchase it, unfortunately for most brand managers the more likely scenario is that consumers want to skip past the ad they see on TV.
Consumers in Africa enjoy shopping the most — survey
Although they are putting money aside for a rainy day, African consumers are eager to spend simply because buying makes them happy, a report from The Boston Consulting Group (BCG) said on Thursday.
Consumers in Africa enjoy shopping the most — survey
Although they are putting money aside for a rainy day, African consumers are eager to spend simply because buying makes them happy, a report from The Boston Consulting Group (BCG) said on Thursday.
African consumer tastes vary
Fast-moving consumer goods companies looking to grow in Africa shouldn’t assume that tastes and preferences are the same across the continent.
Private label brands are the biggest threat to FMCG companies
Private label brands are no longer a cheap alternative to the FMCG category, they have evolved into exclusive trusted brands that retailers have created, which keep consumers returning to their stores.
Three things consumer goods companies should know about Africa
While multinational consumer goods companies such as Unilever have been operating in Africa for decades, many new entrants are looking to capitalise on the expected growth in consumption across the continent.
Leader’s Angle
How to grow the business of consumer goods in Africa – this is the topic that Aperio director Michael Wood will unpack at Leader’s Angle event. It is said that, right now, Africa with its one billion consumers is ripe for consumer goods companies.
Why companies new to Africa should first focus on smaller countries
Multinational consumer goods companies are increasingly looking at entering the African market. However, with 54 different countries and around a billion people, deciding which countries or markets to prioritise can be tricky.
Assume nothing when it comes to the township shopper
Many FMCG companies have failed to reach the township shopper effectively due to the assumption that the same rules apply in townships as they do with traditional urban shopping, writes FMCG business consultant, Michael Wood.
African variety is challenge to global brands
As the world’s second-fastest growing region, Africa’s booming economies have caught the eye of multinationals in search of higher yield. The region is topped only by emerging Asia.
F-OMO on the streets of Soweto
The consumer will be the real winner in the washing-powder war between Omo and Ariel, writes Thalia Holmes.
African brands for Africans
When it comes to marketing fast-moving consumer goods (FMCG) brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with, and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions.
Shopper marketing taps into shoppers’ minds
In a world where shopper and consumer behaviour is proving to be very difficult to predict, effective and efficient marketing is proving to be increasingly difficult.
Africa's Allure Irresistible
As Fast Moving Consumer Goods (FMCG) companies seek the next growth phase for their brands outside of the BRIC (Brazil, Russia, India, China) markets, Africa has become the next springboard. Factors fuelling this include a strong African GDP growth, an increasingly urban and growing middle class, and a strong consumption drive in the African economy.
Shoppers dictate the future of manufactures and retailers
In a world where shopper and consumer behavior is proving to be very difficult to predict, it is becoming increasingly difficult to market effectively and more efficiently to consumers. So says associate consultant at Aperio, Jenny Loomes.
