• Marketing Capability

    Brands with better sales and marketing capabilities grow faster! Check out our targeted capability programmes here. Read More
  • FMCG Strategy

    Our vast FMCG experience enables us to provide strategic options for growth and expansion. Read More
  • Sales & Customer

    Our strength lies in our ability to enable sales organisations to achieve their goals. Read More
  • Marketing & Brand Building

    Aperio offers full consumer marketing and brand building consulting services. Read More
  • FMCG Human Resources

    Aperio can assist both industrial and commercial organisations to develop the most appropriate organisational design and structure for your needs. Read More
  • FMCG Customer Service

    Aperio’s consultants have extensive experience in the order to cash (OTC) area. Read More
  • FMCG Supply Chain

    Aperio provides best in class supply chain management consulting and implementation services to reduce your overall logistics costs as well as improve efficiency and service levels to customers. Read More
  • FMCG Shopper Marketing

    At Aperio we know that Shopper Marketing is about creating a strategic long-term relationship that cements more engaging relationships with shoppers at the Point of Purchase. Read More
  • FMCG Into Africa

    With 54 countries and just over 1 Billion consumers, Africa can seem daunting for companies that want to enter and develop their business on the continent. Read More
  • FMCG Into Africa

    With 54 countries and just over 1 Billion consumers, Africa can seem daunting for companies that want to enter and develop their business on the continent. Read More
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Welcome to Aperio

Expand Your FMCG Business into Africa with Aperio

Extensive FMCG Knowledge & Experience

Aperio is a business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa.

We understand the challenges FMCG businesses have on a day-to-day basis and guide multi-national companies to achieve greater results in the region.

Our consulting ranges from developing and implementing business building strategies, advising on launch or expansion plans, conducting brand health interventions, rejuvenating orphan brands or implementing growth strategies for Africa.

 

NEWS @ APERIO FMCG

NEW SKILLED FMCG CONSULTANT

Aperio grows its team of skilled FMCG consultants

Business consulting firm Aperio has welcomed Sane Mdlalose to its team of expert FMCG consultants.

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Consumer trial is fundamental to new brand & product success

Consumer trial is fundamental to new brand & product success

Launching a brand through consumer trial and sampling is critical to its success within the first year, yet many FMCG companies do not have a clear understanding of consumer trial barriers and drivers.

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Manual Supply Chain Modelling in Excel is Outdated

Manual Supply Chain Modelling in Excel is Outdated

What keeps most Supply Chain Directors awake at night is developing the most optimal supply chain model to drive business performance and meet strategic business objectives. This involves balancing the cost to serve with a supply chain model that will ensure positive impact on the organisations’ bottom line.

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Aperio insights into emerging South African markets

Aperio insights into emerging South African markets.

FMCG companies need to properly understand shoppers and the retail environment in townships in order to successfully build their brands. Recognising that the township market includes informal and independent retailers requires brands to build an effective strategy for servicing them economically. This presentation provides a guide on how to address the issues above and more.

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NEW FMCG CONSULTANTS

Aperio Boosts FMCG Consulting Team with New Associate Consultants

Aperio, a business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa, has added two new associate consultants who bring a wealth of marketing/brand management and Shopper Marketing experience to Aperio’s clients.

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NEW CI & WEBSITE

Aperio launches new CI and Website

In a strategic move to create brand awareness and grow its business, Aperio has launched its new Corporate Identity (CI). As a successful business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa, Aperio identified a need to grow its own brand.

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BLOG @ APERIO FMCG

Why is your trade investment ROI not stacking up?

By Sane Mdlalose, associate consultant at Aperio, a business consulting company focused on accelerating growth of FMCG brands in South Africa and Sub-Saharan Africa.

For any consumer goods manufacturer the topic of trade terms and trade investment is a very uncomfortable one. Trade terms have shifted in the wrong direction, in favour of the trade. While over time trade terms have increased, the relative returns for you have not been felt, therefore resulting in terms that don’t drive your strategy. It’s no wonder you and your team feel short-changed at negotiation time!

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If you don’t know how a consumer thinks, you don’t know them at all - Psychographic profiling a great tool for shopper marketing

Today’s consumer is a complicated beast and simply classifying them based on a demographic perspective is a big blunder.

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Have corporates lost the entrepreneurial spirit?

Some of the greatest enterprises in our history were based on what most with a corporate background would consider a harebrained scheme. All corporate organisations started out as an entrepreneurial idea and at the core of entrepreneurship is the pursuit of opportunity and turning opportunity into a tangible result that smacks of success.

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